With clients including Novartis, Johnson & Johnson, Old Navy and T.G.I.Friday’s, Deutsch believes in a “leaner, meaner, faster approach,” said Robb DeFilippis, Senior VP/Director of Print Services. “We are a very creative shop. We offer a very total, integrated solution for our business partners and clients.”

WebNative Venture allows Deutsch clients to access the agency’s repository of brand assets 24/7. Through a password-protected Web site, users can search, view, download, upload and customize their files. Unlike other digital asset management systems that are outside the system looking in, WebNative Venture is fully integrated with the other system components. A SQL database that operates in the middle of the workflow, it automatically logs all asset activities. Assets can be made available to external users, such as clients or other offices, without security risk.

“WebNative brings our clients closer to the work, and they're always looking for that. Here at Deutsch, we pride ourselves in being innovative. And Xinet's giving us a lot of the tools to enable us to reach that goal,” said DeFilippis.

Using Xinet WebNative Portal, Deutsch customizes its clients’ Web interfaces with the digital asset repository, giving each client site a look and feel that reflected its corporate identity and, unlike FTP sites, allowed the client to see only its assets. Previously, those assets had to be downloaded, packaged and shuttled to their offices — a time-consuming and costly process. Now logos and new ads are at their fingertips at all times.

“WebNative is extremely important to us as we pitch our services to potential clients during a business presentation, or when we present enhanced capabilities and services to an existing client,” DeFilippis said. “If a client is in need of a logo or in need of that latest ad we've done for them, it's at their fingertips 24/7. They log on, they download, and they’ve got it.”

“If we need to share a round of retouching with the client, if we need to get their input on a mechanical that's being routed, we post it, it's on WebNative. They log in. They look at it. They annotate. They make their corrections, saving time, saving money, saving countless rounds of revision, simply because they're closer to the work.”

Thanks to the immediate access of WebNative, processes that previously had taken weeks are now accomplished in hours.

“Depending on the complexity of the job, turnaround time has been cut 30% to 100%, which has increased our profitability,” said DeFilippis.